Associated Chambers of Commerce and Industry of India (ASSOCHAM) has reorganised its boards for the years 2024 and 2025 and nominated Gaurav Ramdev as co-chairperson of the ASSOCHAM National Council on Branding and Marketing. Mr. Ramdev is the chief marketing officer of Protean eGov Technologies Limited.
This major step is going to give a new direction to ASSOCHAM as it is looking to further strengthen its efforts in the sphere of marketing and branding with the help of Ramdev’s experience and expertise.
A Strategic Appointment
Gaurav Ramdev is a well-known personality in the branding and marketing industry having more than two decades of experience to his credit. His appointment is expected to bring new ideas and strategic planning on how ASSOCHAM can improve the brand value and market position of member organisations.
In his career trajectory, Ramdev has diverse experience in the corporate and entrepreneurial worlds. He has been actively involved in managing several successful marketing campaigns and rebranding exercises that have been appreciated and recognised in the market.
Ramdev has previously worked with companies such as Coca-Cola, ITC, Britannia, and Razorpay, and he is now a member of the executive team and the chief marketing officer at Protean.
Driving Innovation and Growth
As the Co-Chair of the council, Ramdev has an opportunity to lead the council's endeavours in adopting fresh and sustainable approaches to business growth. He will mainly concentrate on creating a platform that encourages the sharing of information and ideas within the industry. Ramdev will now work under Sanjay Nayar’s leadership. Sanjay Nayar is the president of ASSOCHAM.
"It is an honour to be the Co-Chairperson of such an esteemed industry body and I look forward to collaborating with Chairman, my council members and industry peers to contribute to the efficacy of ASSOCHAM and further its mission of being the most trusted knowledge chamber." – Gaurav Ramdev
ASSOCHAM's Vision for the Future
Over the past many years, ASSOCHAM has been at the forefront of promoting the cause of the business fraternity in India. The addition of Gaurav Ramdev is in harmony with its vision to offer improved service and aid to its members to overcome the challenges in the advanced economy.
In this vision, the National Council on Branding and Marketing is vital. It allows members to deliberate on issues affecting their organisations, share information on potential avenues, and harness the best branding and marketing experiences. The council is expected to grow in influence and efficiency with Ramdev at the helm of operations.
Collaborative Efforts and Future Plans
Ramdev's appointment is expected to usher in increased collaboration of ASSOCHAM with academic institutions, industry bodies, and international organisations to foster a more integrated approach to branding and marketing.
Conclusion
ASSOCHAM’s decision to appoint Gaurav Ramdev as Co-Chair of the National Council on Branding and Marketing is strategic and has positioned the organisation to foster innovation and excellence. Given his many years of experience and a strategic thinking perspective, Ramdev will be capable of leading the council and introducing changes for the benefit of ASSOCHAM and its member organisations.
- Story by Kakoli Laha
