Owning a digital platform has become a necessity for businesses as it ensures visibility to customers. Unfortunately, small businesses lack access to digital infrastructure and the means to maintain an online presence, which prevents them from competing with large and centralised e-commerce giants.

To provide a level-playing field for all market participants, the Government of India launched the ONDC campaign on April 2022. It aims to provide a fair ground for competition to local businesses against dominant sellers.

India’s e-commerce sector has seen sharp growth lately, with more than 6.5% of the overall retail business settled online. Now, anyone can order essential products and services using just a smartphone.

However, small businesses face various challenges in this digital model. Many prominent e-commerce platforms favour sellers providing hefty discounts to their buyers. This indirectly exploits smaller vendors as they cannot match their larger competitor’s price offerings or access a massive pool of customers’ data.

India’s e-commerce sector has seen sharp growth lately, with more than 6.5% of the overall retail business settled online. Now, anyone can order essential products and services using just a smartphone.

Empowering Students through the ONEST Revolution

Open Network for Education and Skilling Transactions (ONEST) is an interoperable, decentralized network that aims to democratise education and provide learners the opportunity to access a wide array of educational content and skill development prospects. 

Disclaimer